content that lives on - after the final whistle has blown
Who are Smashing Buttons?
In 2019, Smashing Buttons was founded by a collective of professionals with backgrounds in the Music Industry, Sport, TV & Radio, and Live Events.
Our specialists in these fields are part of a niche network of stakeholders; from major record labels to broadcasters, podcasters, artist management, global sporting events and their sponsors.
What's happening?
The way the world consumes audio/visual content has changed forever.
In 2022 4.5bn users viewed an average of 2.5hrs of content DAILY across all social media platforms.
By the time you have finished reading this section, a staggering 14bn minutes of content will have been consumed, liked and shared across the world.
This is in contrast to rapidly decreasing audience figures for linear TV and Radio broadcasts, which are shrinking by 12%, year on year.
Who are these 4.5bn people?
They are YOUR fans & viewers. Some of them are engaged with you - others aren't yet. But of these 4.5bn people:
- EVERYONE consumes content on their devices
- EVERYONE enjoys music - especially live performances
- EVERYONE loves it when their home nation does well in ANY sport
- EVERYONE streams or shares content from at least one platform daily
- EVERYONE has a favourite artist or a favourite team - often both, across several different genres & sports
There is a huge overlap in these audiences, who up until now, have been largely engaged with separately - despite their tastes occupying the same space.
Why do we need Smashing Buttons?
We augment audiences, boosting reach and follower numbers. Our niche network of major labels & artists, sporting events & broadcasters makes this possible.
We deliver increased visibility for advertisers and sponsors, and in turn raise the profile for new releases and tours.
How do we do it?
Smashing Buttons creates a reciprocal fan engagement campaign across all platforms. Whether your priority is to get bums on seats, numbers on streams, or eyes on screens, each project is undertaken in consultation with all stakeholders, to maximise engagement of fans, viewers, and essentially - customers.
Check out our work with The UEFA Euros 2024, Six Nations 2024, Rugby World Cup 2023, U2, Gabriels, Warner Music, and ITV Sport to see what's possible: