Christina Kelly, CEO & Owner
Christina has worked in the music industry since the mid-90s. She was A&R Manager for Rhythm King Music, before setting up a company specialising in sync licensing for advertising, and artist management.
After a diversion to TV & Radio (both BBC & Indies), she returned to the music industry in the 2010s, as Vice President of Concert Live - specialists in creating Live Albums with a wide range of artists; from Elton John and Fatboy Slim, to Franz Ferdinand and The Libertines
In 2013, her idea for a new mobile app platform for concert goers was adopted by venues and stadia across the UK & Europe.
A version of this technology is still in operation at many major locations, including the O2 Arena, London.
In 2014, the Foo Fighters were the first artists avail of the in-app fan engagement and merchandise purchase platform, with bespoke merchandise created specifically for the venture.
Unsurprisingly, the O2 Arena was the world's No.1 downloaded app that week...
Christina opened Smashing Buttons in November 2019, going back to her roots of artist management and sync licensing, as well producing live music pieces for broadcasters, and International Sporting Events.
She opened Smashing Buttons Records in November 2025, to give SB Artists ability to release their music via AWAL/Sony and keep full ownership and control of their Masters
She manages and Bangor band :Panic :Over, (recently signed to Warner), who provided the soundtrack to the Opening Ceremony of the 2024 UEFA Euros u19s tournament, and Dark Tropics a cinematic pop-noir duo, described as 'Eurythmics for the 21st Century'
email: tina@smashingbuttons.com
Mark Woodward - Head of Creative (Sport)
Mark has over 25 years experience in television sports broadcasting, working for companies such as Sunset+Vine, Eurosport and Setanta. His longest and most recent stint was for the BBC, 14 years in total, the last seven of which were as Creative Lead for BBC Football.
His credits as a producer include the Mens Euro 2016 titles, as well as the opening montage to the men’s World Cup final 2014 and the men’s 2015 FA Cup final. As Creative Lead Mark oversaw titles sequences for Match of the Day, Men’s and Women’s World Cups and Euros, numerous opening and closing montages and sequences, and executive produced documentaries.
Mark has also worked on and made films for productions such as Wimbledon, the Olympics, the Six Nations and Sports Personality of the Year.
Now recently working for Smashing Buttons as their Head of Creative Output for Sport, Mark is excited to combine his love of television, sport, and music for large-scale global events.
Alex Courtney - Production PR
Alex graduated from BIMM with a First Class Honours Degree in BMus(Hons) Popular Music. She joined Smashing Buttons in a production role during the 2023 Rugby World Cup, and managed all internal operations of content production for the UEFA Euros 2024. She has since progressed to Press and Radio plugging for all SB Artists, including :Panic :Over, Dark Tropics and Niamh Noade